Nike x Monopoly | Game Night at House Three Thirty
AGENCY: The Robot Co.
MARKET: Akron
ABOUT: Game night to celebrate the release of the custom MONOPOLY: LeBron Edition Board and LeBron XXII’s.
In collaboration with Nike and Monopoly, this event invited 6th - 8th grade students from LeBron’s I Promise School to participate in a game night with his new custom Monopoly board. By playing, students earned ‘Bron Bucks’ that they could then invest and grow in the ‘Bron Bank’ and then spend in a marketplace featuring six local Akron vendors. Every student received a free game board, pair of LeBron XXII’s and the opportunity to work with Chase bankers to learn financial tips and open their own savings account.
Services Provided:
Budget Management
Furniture and Decor Selection
Vendor Sourcing, Contracting and Invoicing
Staffing - BAs and PAs
Post-Production Management
