REI | Westside Outside Hangout & Festival

AGENCY: Roycebee Creative

MARKET: Atlanta

ABOUT: Main stage production for REI’s Westside Outside event as part of their Outside in 5 initiative to ensure everyone in the US lives within 5 minutes of parks, trails and time outside.

Guest got to enjoy informative programming to equip and educate them on how and where to get outside in their community. They always enjoyed a meditation and movement session, performances and a viewing a “live lookbook” that featured inclusive models showcasing pieces from REI’s Outdoor Afro, Active Pursuits, and Trailmade collections.

Services Provided:

  • Stage Design + Decor

  • Vendor Sourcing

  • Talent Sourcing + Contracting

  • Programming

  • Budget Management

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